Social media is used by millions of people worldwide, and because of that, it’s become one of the most important marketing channels for businesses.
But it’s a fact that social media marketing takes time and energy, often so much time and energy that other work tasks get pushed aside or forgotten.
And it’s hard to maintain work productivity when there’s simply so much to do!
But fear not!
I’ve put together a list of 10 social media marketing tools that you can use to better leverage social media channels for your business while also increasing your work productivity.
Read on!
1. MobileMonkey
Yes, MobileMonkey is my business, but it is also a top-tier tool for increasing work productivity by using Facebook Messenger automation.
From contact growth tools to chatbots, you can find it all here.
Did you know that Facebook Messenger marketing has significantly higher engagement rates than Facebook Newsfeed ads or email marketing?
It’s true! And you can use MobileMonkey’s platform to speed up your workweek while reaping these benefits.
MobileMonkey offers a number of social media marketing tools to increase your work productivity, including templates to build a chatbot or website chatbot, and tools to build drip campaigns and chat blasts.
And, if you use multiple systems to run your business, you can integrate your data from MobileMonkey to those systems using integration powered by Zapier.
2. WordPress Chatbot
WordPress is the most widely-used CMS platform, thanks to its easy-to-use page builders, customization options and other useful features.
Another great tool for improving your social media marketing daily productivity is the WordPress marketing automation plugin, WP-Chatbot.
This social media marketing tool allows you to very easily add Facebook Messenger marketing automation to your WordPress site!
WP-Chatbot is easy to use and customizable for your business. It allows your customers to contact you from right within your WordPress site, without leaving the webpage that they’re on.
All you have to do is connect your Facebook page to your WP-Chatbot with a one-click Facebook login, and then begin customizing your bot; all from right within your WordPress site.
You can customize your WP-Chatbot with any number of capabilities, including FAQ optimization (so customers need only type one word to receive information that they need), customer support, and intelligent lead qualification.
And that’s not all -- this WordPress digital marketing plugin allows you to keep all messages from your Facebook page, website, and more in one, unified inbox, so nothing gets lost or forgotten! It even includes all previous conversation history and user profiles.
3. WordStream
WordStream is an incredibly useful social media marketing tool for advertising across paid social platforms that aids specifically small- and medium-sized businesses optimize their work productivity.
WordStream offers multiple social media marketing solutions, starting with a free tool that allows your business to grade your current Facebook ads performance so you can see where and how you are able to improve.
Then, WordStream offers agency solutions to help your business achieve your goals, managing all campaigns from within one place!
WordStream’s premier social media marketing tool to increase work productivity, however, is its 20-Minute Work Week.
This social media marketing tool simplifies your most time-consuming tasks with customized cross-platform alerts that display high-priority actions. This can cut hours from your workday and work week, allowing your up-and-coming business to focus on growth.
4. RoundPie
One often forgotten part of work productivity is tracking your workflow.
You can be doing great work on one project, but what’s the point if you’ve forgotten about your other projects and run out of time?
Use the RoundPie to help you track time spent on your tasks, helping improve time management skills and greatly increase your work productivity.
This social media marketing tool is incredibly easy to set up, as all you have to do is connect your favorite task management service to the app and start timing your tasks.
The app sits right in your toolbar allowing you to start, stop, and pause time as needed.
You’ll never need another time management tool!
5. HubSpot
HubSpot offers multiple software that makes marketing efforts a breeze for your business, but the social media marketing tool in the marketing software is a particularly useful feature. With 103,994 customers, as of 2020, HubSpot is one of the most popular CRM apps.
Take the stress out of social media marketing by using HubSpot’s social media marketing tool and optimize your content to get the best results.
With HubSpot’s social media marketing tool, your business can easily schedule, publish, and monitor social media content, allowing you to more easily build connections with your fans and followers.
This incredibly handy social media marketing tool also helps you increase work productivity with the help of performance reports, helping you see what type of content performs best, and where.
6. Instagram Ads
Instagram is still an underutilized and underrated social media marketing tool, and taking advantage of its benefits can greatly increase your work productivity.
Get this: Instagram has more than 500 million active users, and its engagement rates are at least 58 times higher than Facebook’s.
Those numbers don’t lie, so let’s look at how to use Instagram ads as a social media tool to increase your work productivity!
First, you have to create a compelling ad. This can be done using any number of tools (including some of the social media marketing tools on this list!).
Next, run your ads through Facebook Ads Manager; this allows you to segment audiences and use Instagram as a host.
That’s it! Now you’ve got a great and compelling ad on one of the most popular social media platforms today.
You can sit back and relax while those ads do the work for you, driving traffic to your Facebook page or website.
7. Canva
Who doesn’t like a compliment?
Not all of us are talented graphic designers, which can be a daunting fact in the face of social media marketing.
Instead of wasting hours of your workweek slaving away trying to make one graphic, why not try out Canva?
That’s right! With Canva, you can create beautiful and compelling graphics easily, making it a great social media tool to increase your work productivity.
Graphic designers and artists of all kinds, levels, and abilities can use Canva’s many features and tools including templates, fonts, photographs, graphics, animations, business cards and more!
The social media marketing tool includes an easy-to-use drag and drop feature, expediting the process even further.
8. Grammarly
Now that we’ve covered a social media marketing tool for those of us who might not be the best graphic designers, how about a social media marketing tool that assists those of us who might not be the greatest writers?
Let’s face it: good social media marketing requires a good copy.
It needs to be eye-catching, easy to read, and compelling in order to serve its proper purpose.
Grammarly is a social media marketing tool that acts as a writing assistant by using artificial intelligence and natural language processing to help you create great copy.
Yes, Grammarly checks spelling and grammar to make sure it’s all correct -- but that’s not all!
Grammarly helps you push your writing to the next level, with tools like the tone detector to help you adjust for formality and audience. Or, try out the style tools to make sure you’re using correct styles, tenses, and the best word choice possible.
Grammarly is a great social media marketing tool to increase your work productivity because it works across all platforms, from email to social media.
Make your social media marketing pop with the best copy you can create!
9. Sprout Social
Social media marketing would not be complete without social media monitoring.
But this takes time and energy and can greatly slow your work productivity.
Sprout Social’s features include everything your favorite social media management platform would have, but there’s more!
This great social media marketing tool helps you manage fans and follows, monitor performance, and better understand your audiences.
In particular, Sprout Social helps you comprehend and leverage Facebook impressions. Narrow your impressions data by demographics like location and age for better ad targeting.
No more wasting time trying to understand the best way to use your social media for marketing purposes. Sprout Social does the work for you, giving you better results!
10. Everypost
Still looking for a social media marketing tool to help you increase your work productivity by providing easier social media management?
Look no further!
Everypost is the all-in-one platform that you need.
Everypost allows you to curate content, collaborate with a team, and schedule and publish posts.
This social media marketing tool increases your work productivity by assisting your business in creating compelling content.
And no more searching for the right image, GIF, video, etc. -- Everypost takes care of all of that, pulling multimedia content from different sources like Instagram, Flickr, YouTube, and even RSS feeds!
Then, it saves you time by publishing it across all of your social media (and other!) platforms, all with the click of a button.
Bonus tools
How much time are you spending on sharing content across multiple platforms? Is it 5, 8 hours?
Regardless, it's time you increase your social media productivity, while all your social feeds are well-taken care of thanks to SocialBee. With this social media management platform you can manage all social media in one place. SocialBee allows you to share content on platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business - and yet have all your posts customized for each platform's requirements.
Set a posting schedule for all your posts, add posts to your content categories and that's it! Decide how you want your posts to be shared (multiple times/ once), when (at a specific time or day), and for how long. This posting system gives you the best of both "evergreen" and "time-sensitive" worlds.
Analyze the performance of your accounts from one dashboard and even use integrations such as Canva, Bitly, PixelMe, Rebrandly to maximize your input.
Say goodbye to wasting time on switching between multiple platforms and deciding what to post - SocialBee is here for you.
PhotoADKing
PhotoADKing is an online graphic design tool used by individual marketers, freelancers, creators, and small businesses to design everything from social media posts to printed materials. It offers a huge library of pre-made posters, brochures, business cards, logos, YouTube thumbnails, and flyer templates, among others. This is an ideal digital marketing tool for those who do not have access to more advanced design platforms such as Photoshop or InDesign.
PhotoADKing has more than 10000 templates to choose from and a tool to customize them accordingly. With just a few clicks, you can create any design and save it for sharing across any media or downloading for printing.
Time to Increase Your Work Productivity with Social Media Marketing Tools!
Social media marketing is one of the most important marketing channels today.
People spend significant portions of their week tuned into their social media, so it’s a great way to reach larger audiences and establish brand awareness.
But it’s not always easy to leverage social media marketing and maintain a balanced and productive workday.
Using these tools, you’ll be able to get the most out of your business’s social media marketing, while increasing your work productivity to help your business grow!
About the author:
Larry Kim is the CEO of MobileMonkey, the World's Best Facebook Messenger Marketing Platform and free chatbot builder. He's also the founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. Key interests include Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.
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