Imagine catapulting your email marketing returns to unprecedented heights, all while making the experience fun for your customers. That's the power of gamification in email marketing. This innovative strategy is not just about injecting playfulness into your campaigns; it’s about driving customer engagement and boosting your return on investment (ROI) significantly.
How are the Wizard of Oz and online businesses alike? It’s fair to assume that the author, L. Frank Baum, wrote a children’s novel and not a customer-relations manual. However, there are some valuable aspects of the story that can come quite handy when it comes to connecting with customers. (And it’s more fun this way, isn’t it?)